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In Good Company
In Good Company is a company dedicated to bridging the gap between hiring employers and job seekers with intellectual disabilities. Founded by Sarah Gabriel and Amanda Shojaee, In Good Company's mission is to promote inclusivity and diversity in the workforce by creating meaningful opportunities for individuals with intellectual disabilities. Through a comprehensive approach that includes webinars, coaching, and consulting, In Good Company collaborates with businesses to cultivate supportive and accommodating work environments. By empowering both employers and job seekers, the company strives to transform the employment landscape into one where every individual’s potential is recognized and celebrated.
Role
Web Development and Graphic Design Intern
Duration
May 2024 - July 2024
Tools
Adobe Premiere Pro, Canva, LearnWorlds, Zapier
Understanding the Problem
A significant challenge in today’s workforce is the lack of opportunities for individuals with intellectual disabilities, largely driven by misconceptions about their capabilities and insufficient inclusive hiring practices. This results in an unemployment rate nearly double that of the general population, leaving many individuals with intellectual disabilities struggling to secure stable and fulfilling jobs.
Simultaneously, employers encounter difficulties in retaining talent, particularly in entry-level positions, leading to high turnover rates, increased hiring and training costs, and disruptions to overall productivity.
In Good Company seeks to bridge the gap between employers and job seekers with intellectual disabilities by fostering workplaces that celebrate diverse abilities. As an intern supporting In Good Company’s mission, I contributed to internal web development and created external designs and videos to raise awareness. These initiatives were crafted to educate employers and empower individuals with intellectual disabilities, advancing our shared vision of making inclusivity a standard practice in the workplace.
Important Statistics
70%
People with intellectual disabilities that want to work
20%
People with intellectual disabilities that are unemployed
50%
Average turnover rate of entry-level positions within the first year
55%
Yearly cost to replace an entry-level employee
"By supporting and accommodating employees with disabilities, businesses not only enhance job satisfaction and retention but also save money by decreasing recruitment and training expenses."
Brand Analyzation
Brandmark
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Core Logo
Primary representation of a brand's identity. Ideal for external areas where brand recognition is essential, such as websites, social media profiles, and key marketing materials.
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Secondary Logos
A flexible variation of the core logo, they retain brand recognition while offering versatility. Ideal for smaller or more casual applications, where a fresh look is desired.
Logo Variation
The text 'In Good Company' is flexible, allowing color. However, the surrounding mint-colored circle must remain consistent, maintaining the brand’s recognizable visual identity.
Black and White Logo
Logo variations can be adapted to black and white for simplicity, especially in low-color applications. But, use sparingly to maintain brand recognition and impact.
Color Palette
Primary Colors
#9FFAE0
#9FFAE0
Secondary Colors
Secondary Colors
#D2FC51
#CED249
#BB5424
#462240
#5F6DF3
Neutral Colors
#DFF9ED
#F6F6F4
#FFFEF4
#F7F0E9
Color Usage
10%
60%
30%
Typefaces
Optima Extra Black
The word "Good" in the logo uses Optima Extra Black. This choice lends a sense of boldness and modernity, making "Good" stand out while maintaining an elegant look.
Assistant Regular
The rest of the logo uses Assistant Regular. It is also the primary font used on the website and templates. The typeface can be bolded or used in headings, where it’s capitalized and set with 15.5% kerning.
Final Designs
User Journey Map
![IGC Network Story_ Job-Seeker Meets Employer [Hospitality].jpg](https://static.wixstatic.com/media/1f4b49_df4a8bf8c0cb4af1a2543ffb682a270c~mv2.jpg/v1/fill/w_218,h_545,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IGC%20Network%20Story_%20Job-Seeker%20Meets%20Employer%20%5BHospitality%5D.jpg)
For the user journey map, I illustrated two stories: an employer with hiring challenges and a job seeker with intellectual disabilities, coming together to meet each other's needs. Sarah provided a template focused on how each person helped the other, aiming to highlight their impact. She also wanted more emphasis on icons but found her original design too overpowering, so we needed refine it to create a more balanced visual.
In the final design, I aimed to highlight not only how the employer and job seeker supported each other but also to humanize both groups by giving relatable descriptions of who they are. I scaled down the icons and placed them in circles, creating a cleaner look that emphasized their roles without overwhelming the design. The color scheme combined primary, secondary, and neutral tones, instead of emphasizing the primary colors, which brought harmony and visual appeal to the journey map, aligning with Sarah's vision of highlighting impact in a subtle way.
![IGC Network Story_ Job-Seeker Meets Employer [Manufacturing].jpg](https://static.wixstatic.com/media/1f4b49_c0201be4d93447a5a5767a9a4119708c~mv2.jpg/v1/fill/w_218,h_545,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IGC%20Network%20Story_%20Job-Seeker%20Meets%20Employer%20%5BManufacturing%5D.jpg)
Case Study
For the case study, each design needed to feel like part of a cohesive, matched set that stayed true to the brand’s look and feel. So, using the brand’s color palette and signature rounded shapes, I created an intuitive flow that tied all elements together, but was still clearly recognizable as In Good Company. This approach made the case study visually appealing, easy to navigate, and consistent with the brand’s identity, helping to reinforce engagement through a polished, unified design.
Pull Up a Seat
In Good Company asked me to help introduce the Pull Up a Seat video series to highlight how the platform empowers lasting employer-employee partnerships.
This project began with a deep dive into user needs through an interview process. I collaborated to vet the questions, ensuring a balanced mix of qualitative, quantitative, and behavioral prompts that would genuinely uncover the dynamics of successful employer-employee partnerships. During the interviews, I then took on a more hands-on role as both cameraman and sound technician, capturing authentic moments and user insights. This approach not only ensured a well-rounded understanding of user experiences but also enriched the series’ ability to deliver relatable, practical guidance for future users.
Reflection
My experience with In Good Company had its challenges, but it was ultimately rewarding. I gained valuable insights into professionalism and the workplace, especially in managing client relationships. I learned how to effectively address client needs, both in the present and with an eye toward future goals, which has greatly enhanced my approach to client-focused work.
I also learned the importance of adaptability, especially when working on projects that require multiple iterations and adjustments. Each project brought unique challenges, and I quickly realized that the path to completion is rarely ever straightforward. This required me to think creatively, finding alternative solutions and workarounds to meet deadlines and project goals. These experiences taught me to stay flexible and solution-focused, skills that I know will be invaluable in future work.
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